About JMC

JamiesonMae Communications is a premier marketing firm founded and operated by women with extensive experience in the private club sector. We serve yacht, country, and athletic clubs nationwide, addressing their unique communication needs.

Comprised of creative professionals with comprehensive expertise in writing, editing, design, videography, website management, social media, and more— there is truly nothing we can't do. When you work with JMC, you gain access to our library of best practices and our network of collaborators, expanding your ability to engage and delight your members.

Meet the Team

  • Meredith Laitos

    CEO, STRATEGY & OPERATIONS

    Born in the Rockies but drawn to the coasts, Meredith started her career at SAIL Magazine before pivoting to private club communications. Now, her #1 passion is compiling a team of the best creatives to delight our dynamic clients.

  • Anna Hoit

    CEO, BRANDING & CREATIVE

    With over 20 years of design experience, Anna has developed an artistic skillset and creative approach that sets JMC apart. Regardless of the medium — print, website, events — her creativity is unmatched, and she channels it to delight our clients.

  • Amanda Witherell

    COMMUNICATIONS DIRECTOR

    Amanda combines her international experience as a reporter with her personal experience as a sailor to lead JMC’s top yacht club and regatta brands. From the helm of her 45ft sailboat, Amanda has sailed over 20,000 miles.

  • PJ Flores

    COMMUNICATIONS MANAGER

    A video editor by trade, PJ hails from America’s golf haven of Monterey Peninsula, CA. She draws on her in-house experience at a leading Pebble Beach country club to manage several of JMC’s top golf and athletic clubs, while also spearheading JMC’s video work.

  • Casey Coffin

    COMMUNICATIONS MANAGER

    Casey has worked in-house at private clubs on both coasts, combining her writing and design skills to up-level their communications. At JMC, she heads up logo and brand design for several clients while supporting private clubs and industry organizations.

  • Casey Syvertsen

    COMMUNICATIONS MANAGER

    With a career spanning sales and marketing roles in boutique hotels and national hospitality groups, Casey has a passion for people and a knack for driving results. Her hospitality-first mindset and creative strategy shines in all she does for JMC.

  • Sonya Patton

    SOCIAL MEDIA MANAGER

    Sonya has no trouble relating to club Members who yearn to live fuller, healthier lives centered around the outdoors. From aboard her sailboat, Sonya leads social strategy for all JMC clients and manages over 20 social media accounts. She recently completed her first Pacific crossing.

  • Hannah Clare

    WEB EDITOR

    A website editor and SEO specialist, Hannah entered the private club world as a developer at Club Essential. She now consults, develops, and designs all of JMC’s websites — working across multiple platforms and custom websites.

“The private club industry is unique in that it relies on professional staff collaborating with volunteer members. The team at JMC all come from the private club world, so they are uniquely skilled at navigating this dynamic. They are flexible, responsive, and easy to work with. They manage members’ expectations while making the management staff look good.”

– Michael Perry, CCM, General Manager, San Francisco Yacht Club

Our reputation is our brand


Quality:
In a world saturated with AI-generated images and content, we produce 100% original products, crafting every item to be bespoke.

Versatility: There’s nothing we can’t do. Because of the depth of our team and the breadth of our network, we can execute against every request you may have. Be it a printed yearbook, a custom website, social media management, press relations, or videography — we do it all!

Responsiveness: We are here to be the bandwidth you lack. So, even though we’re not in-house, we will respond, react, and predict your needs as if we’re sitting right next to you.

Expertise: Our team is comprised of communications experts who have worked in private clubs. Each of us specializes in a different skill, but we’ve all been there, done that, and deeply understand the nature of member services.

Our Story

JMC's founders, Meredith and Anna, met in 2014 at St. Francis Yacht Club, where they worked as the in-house communications team—Anna as a designer and Meredith as a sailing journalist.

In 2018, they realized private clubs nationwide needed to professionalize their communications but often lacked the time or expertise to do so. Inspired by their success at St. Francis Yacht Club, they decided to share their expertise with other top-tier private clubs.

On March 8, 2018, with encouragement from StFYC, JamiesonMae Communications was founded. Appropriately, JMC, which has grown into an all-female team, launched on International Women's Day.

Today, JMC boasts a top-tier team of specialists in video, apps, social media, SEO, website design, branding, writing, editing, and more. Partnering with JMC gives you access to this entire network, enhancing your ability to engage and retain members.

Fun fact: JamiesonMae’s name combines Meredith's middle name (Jamieson) and Anna’s middle name (Mae).

Our Cultivated Network:

Over the years, we have established a trusted network of industry and creative partners whose talent elevates our products. We love working with these folks and know you will, too.

  • RisingT (worldwide, specializes in regattas)

    Michelle Slade (press officer, worldwide)

    Alembic Media (NYT Yachting Correspondent, regatta press officer, worldwide)

Allow us to take your communications program to the next level.